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Archive for July, 2014

The Free Eye Test Conundrum

As an independent boutique opticians, being relatively new on the high street, I am constantly looking for ways to attract new clientele into the practice. Is the “free eye test” option an appropriate means of doing that? Walking down the street, we are bombarded with half price offers, this percentage off, that percentage off, buy […]

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Which Opticians? The Independent or The Multiple?

As a customer or patient, when faced with a choice of opticians on the high street, would you go to your standard “Multiple” opticians like Specsavers or would you go to your local “Independent” opticians? Call me old fashioned, but when it comes to health related matters, I like to know that the person I […]

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